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      <image:title>Home - Who Is PR Shop For?</image:title>
      <image:caption>Start-ups, retailers, producers, makers, people running SMEs or anyone who wants to learn how to promote their business through PR and social media. If you want to harness the power of influencers, get your products on the pages of national newspapers or devise the perfect headline grabbing stunt, this course will take you through the processes agencies use to plan and deliver award-winning campaigns. The curriculum will show you how to plan, be strategic and evaluate your activity to generate real return on investment from your marketing spend.</image:caption>
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